Visitor Figures 2025
Visitor Figures 2025feature
Irreconcilable differences: Canadian cultural tourism to the US experiences a steep decline
A significant number of Canadians are shunning their neighbours to the south, a phenomenon felt most acutely by smaller museums and those along the border
National Museum of Korea Seoul sees a surge in visitor numbers
According to our 2025 Visitor Figures survey, the Seoul location of the museum is attracting more international guests
How museum funding in Denmark has become reliant on visitor numbers
Danish government reforms have resulted in increased funds for museums, but some question the equity of grants based on footfall
Visitor Figures 2025analysis
Exclusive | The world's 100 most visited art museums in 2025: new venues a big hit with visitors
Our annual survey shows that some of the world’s most venerable institutions are still struggling to attract the number of visitors they had before Covid, but there is enthusiasm for new museums, and in regions such as Asia and Latin America