Visitor Figures
The 100 most popular art museums in the world—blockbusters, bots and bounce-backs
Our exclusive Visitor Figures 2023 survey shows that many of the world’s leading art museums returned to their pre-pandemic attendance levels. But some, especially in the UK, are still missing millions of visitors
National Museum of Korea Seoul sees a surge in visitor numbers
According to our 2025 Visitor Figures survey, the Seoul location of the museum is attracting more international guests
How museum funding in Denmark has become reliant on visitor numbers
Danish government reforms have resulted in increased funds for museums, but some question the equity of grants based on footfall
Exclusive | The world's 100 most visited art museums in 2025: new venues a big hit with visitors
Our annual survey shows that some of the world’s most venerable institutions are still struggling to attract the number of visitors they had before Covid, but there is enthusiasm for new museums, and in regions such as Asia and Latin America
London National Gallery’s visitor numbers remain below pre-Covid levels, despite renovation boost
Meanwhile, London’s Natural History Museum overtakes British Museum as most-visited attraction in the UK
‘We’ve faced immense new pressures’: Shanghai museum director on the challenges—and benefits—of going free entry
Rockbund Art Museum faced complaints after first making the change, but its director says audiences have since been “transformed”
Tate reveals the main reason for its lower attendance figures
The museum group has shared internal research with The Art Newspaper that indicates one key demographic shift
Tate Modern looks to younger audiences with relaunch of late-night openings
Capitalising on the success of Tate Modern Lates, the gallery will begin opening until 9pm on Fridays and Saturdays
Yayoi Kusama survey at National Gallery of Victoria becomes best-selling art exhibition in Australian history
The museum reported that 570,537 tickets were purchased for the show, which closed in April
Museum visitor figures, William Morris mania and Marguerite Matisse—podcast
Analysing the highs and lows of our recent attendance survey, plus a tour of a show exploring how the UK’s most famous Victorian designer ”went viral”, and a chat about the ways Henri Matisse’s daughter shaped his life and art
How many visitors is too many? Paris museums confront ‘over-attendance’
Visitors have streamed back after Covid-19, but the influx has been a double-edged sword, forcing some institutions to consider their long-term sustainability
Exclusive | The world’s most-visited museums 2024: normality returns—for some
A new museum in Shanghai leaps into our top ten and European museums continue their strong performance, but our exclusive annual survey finds that some British institutions are still lagging behind
Revealed: British Museum’s visitor figures hit ten-year high
While other UK institutions continue to struggle, the British Museum received 6.5 million visitors in 2024, The Art Newspaper's annual visitor figures survey has revealed
Venice Biennale reveals 2024 visitor figures
Overall visits were down on 2022, but organisers report an uptick in attendees from underrepresented groups
Louvre visitor figures plummet during Paris Olympics disruption
Security measures and transport upheaval prompted 22% decrease in attendance at the world's most visited museum
The Reels deal: museums embrace Instagram’s video opportunities
While artists have decried the platform’s shift beyond still images, institutions are getting on board
US museums blame falling visitor numbers for staff redundancies
Institutions including the Solomon R. Guggenheim Museum in New York and the San Francisco Museum of Modern Art have let staff go
Big brother is watching: museum visitors are being monitored by AI-powered cameras
Sophisticated technology is helping institutions count people but it also has the capability of tracking demographic data, ensuring people are well behaved and even detecting if visitors are enjoying themselves
Vermeer vs Pokémon: the double-edged sword of the blockbuster exhibition
Shows at Amsterdam’s Rijksmuseum and Van Gogh Museum were huge hits last year but managing visitors—and staff—proved challenging
Exclusive: international museum attendance figures back to pre-pandemic levels
In 2023, many of the world’s major museums equaled—or surpassed—their 2019 attendance figures. However, some UK institutions are still lagging behind, finds The Art Newspaper’s annual survey
Newly reopened Orsanmichele in Florence smashes visitor records in first few weeks
The church, which has undergone an extensive renovation, welcomed more than six months’ worth of visitors in the first three weeks after the work was completed
Wide disparity in museum access among UK school pupils, new research reveals
The Art Fund also reveals a drop in teachers taking students to institutions since the pandemic
National Gallery London masterpieces show in Shanghai sets record for visitor numbers
Beating the most popular paid-for exhibition on home turf, it has been a big win for the museum—but ethical questions linger
National Gallery of Art in Washington, DC is the most popular US art museum for first time since 2008
The museum narrowly beat the Met Fifth Avenue in New York into second place in 2022
The Met down 1.7 million visitors compared to pre-pandemic level—the biggest drop of any US art museum
The New York institution, usually the most popular art museum in the US, was overtaken in 2022 by the National Gallery of Art in Washington, DC
The 100 most popular art museums in the world—who has recovered and who is still struggling?
Our exclusive Visitor Figures 2022 survey shows that numbers in Paris and Seoul were almost back to normal last year, while other major centres such as London struggled to hit pre-pandemic levels
Covid-era booking systems may be putting off visitors to UK museums
Mixed messages and time slotted tickets could be deterring some people
Louvre retains its place as the most-visited art museum in the world
Paris institution tops our visitor figures survey yet again, while the city’s other museums do well too
M+ becomes one of the most-popular art museums in Asia, despite Covid closures
The new Hong Kong museum attracted more than 2 million people in its first full year
Revealed: the top 20 most popular art museums on social media in 2023
We look at how the 100 most-visited museums in our Visitor Figures survey performed online
Will China’s museums still come out on top despite harsh Covid rules?
For much of 2022, Chinese cities were either in lockdown or braced for one






























