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Visitor Figures 2022
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M+ becomes one of the most-popular art museums in Asia, despite Covid closures

The new Hong Kong museum attracted more than 2 million people in its first full year

Lee Cheshire
27 March 2023
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M+ museum in Hong Kong's West Kowloon Cultural District

Photo: Virgile Simon Bertrand; © Virgile Simon Bertrand Courtesy of Herzog & de Meuron

M+ museum in Hong Kong's West Kowloon Cultural District

Photo: Virgile Simon Bertrand; © Virgile Simon Bertrand Courtesy of Herzog & de Meuron

Visitor Figures

The Art Newspaper’s Visitor Figures survey is conducted annually, and is the foremost authority on the attendance of art museums worldwide. Read the full 2022 report here

While 2022 was a tough year for many Chinese museums, due to the stringent zero-Covid policy, one new museum enjoyed a popular first year.

Hong Kong’s enormous new M+ museum opened on 12 November 2021, after decades of planning. It got off to a racing start with the museum reporting over 370,000 visitors before the end of that year (around 7,500 a day on average). However local Covid restrictions forced it to shut again on 5 February 2022 and not open again until 21 April 2022.

Despite this it still managed to clock up its millionth visitor by 8 July and two million by its first anniversary. M+ reported 2,034,331 visitors for the whole of 2022, placing it 18th on our table of the world’s most visited art museums. If visitors come at the same rate, then M+ could exceed 3 million visits in 2023.

Visitor Figures 2022

Will China’s museums still come out on top despite harsh Covid rules?

Alex Coville

M+ was the second most-visited Asian art museum in our 2022 survey, behind the National Museum of Korea. Figures for China’s state-run museums have yet to be released. In pre-pandemic times, several of these would beat M+’s figures, topped by the National Museum of China in Beijing, which got 7.4 million visitors in 2019. However the ongoing Covid-related restrictions in China are likely to heavily reduce these numbers. Institutions for which we do have data, such as Beijing’s UCCA Center for Contemporary Art, reported numbers still under half those of 2019, and even lower than in 2021.

Conceived in the years after the British handover, M+ boasts a spectacular building by Swiss architects Herzog and de Meuron and a strong collection of Chinese contemporary art donated by Swiss collector Uli Sigg. However, in its first year it has already faced accusations of censorship, as it wrestles with increased scrutiny from Beijing.

All the data is supplied by the institutions concerned and covers the respective calendar years. The research for the 2022 report was conducted via email and telephone during February and March 2023. Read the full 2022 report here

Visitor Figures 2022M+ MuseumChinaHong KongVisitor FiguresAttendance
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