Andrey Zakirzyanov’s video animations of famous paintings are drawing in millions of views on across social media

As an advertising agency pays Instagram influencers to promote museums, is it really worth shelling out thousands of dollars for added publicity and to reach new audiences?

Artist argues it has turned art into a business and negatively affected quality

Joe Kennedy and Jonny Burt didn’t have any of the traditional things needed to start a gallery—but they did have the power of Instagram

A content creator's positive post has led to a massive uptick in the gallery's footfall

A father who sustained a fracture during a visit to the immersive attraction in Manhattan in 2023 is suing the company for unspecified damages

Chosen from an open call, 20 influencers are creating content inspired by the gallery’s treasures, from pot-throwing to painting and a comedy Regency romp

Experimentation, freedom and in-house content are key to how the gallery engages with its five million followers on social media

Museums are addressing a lack of in-house expertise in creating digital content by hiring from a growing pool of social-savvy freelancers

Unlike museums, art fairs’ energy is focused on events lasting a few days a year—but Facebook, Twitter, Instagram and other platforms give them a vital year-round presence

Madonna may have tried on Kahlo's clothes during a previous visit to her family home

The Metropolitan Museum of Art in New York is on the hunt for a new social media manager

As part of the anniversary in July, the museum has launched 200 Creators

Lessons to be learnt after the British Museum misfired with a social media post branded as "sexist"

The platform is making use of its reputation as a visual search engine to collaborate with art institutions

While artists have decried the platform’s shift beyond still images, institutions are getting on board

The death of the Russian opposition leader Alexei Navalny last month, after years of confinement in a Siberian jail, and subsequent quelling of protest, emphasised the flourishing of censorship across a globe riven by geopolitical crises, in a year when democracy is put to the test in more than 70 countries. With the threat of electoral misinformation being boosted by AI-generated content and social media algorithms, artists have been warning of new kinds of censorship. The effect is being felt in real life, online and in social media

Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023

The Art Newspaper is looking for an enthusiastic candidate to join its London team

Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence

Our guide to a fast-moving year in artificial intelligence, blockchain contracts, stadium-scale video, NFTs and social media

The social media platform's lifestyle and education team has been offering services to companies like Sotheby's to help improve content and grow followings

Hito Steyerl and ruangrupa are among the signatories of the open letter

Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week

New European regulations have required Instagram to reveal how some artists’ accounts have been deprived of visibility. But fears remain over who has access to the culture-shaping power of social media

Art world figures are forging new personalities on the new 'Twitter clone' from Meta

Major institutions are falling over themselves to be funny on the new rival to Twitter

After collecting signatures outside art institutions, the group Don’t Delete Art will deliver its manifesto to Meta’s Manhattan headquarters

Many users are beginning to wonder if the platform's guidelines have any positive value

Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform