Joe Kennedy and Jonny Burt didn’t have any of the traditional things needed to start a gallery—but they did have the power of Instagram

A content creator's positive post has led to a massive uptick in the gallery's footfall

Museums are addressing a lack of in-house expertise in creating digital content by hiring from a growing pool of social-savvy freelancers

Unlike museums, art fairs’ energy is focused on events lasting a few days a year—but Facebook, Twitter, Instagram and other platforms give them a vital year-round presence

As part of the anniversary in July, the museum has launched 200 Creators

Lessons to be learnt after the British Museum misfired with a social media post branded as "sexist"

The platform is making use of its reputation as a visual search engine to collaborate with art institutions

Senior social media manager Nell Burnham reports that the @tate account, which serves both Tate Modern and Tate Britain, doubled its video views to 65 million in 2023

Think TikTok is just silly videos for kids? Think again—the platform now has seriously useful features and content

Keen to capitalise on the social media channel's rising profile in the art world, the Peabody Essex Museum hired two dedicated creators in residence

Videos of bidding battles for the Queen frontman's possessions resulted in the auction house doubling its TikTok followers in less than a week

Art world figures are forging new personalities on the new 'Twitter clone' from Meta

Many users are beginning to wonder if the platform's guidelines have any positive value

Celebrity artists are collaborating with Snap on its Lens filter, but artists working with causes such as Black History Month and Pride are creating the more powerful projects

Big museums are missing a trick by refusing to embrace the youth- and fun- oriented platform

New campaign hopes to convince companies like Facebook and Instagram to bring artists into the content moderation process

AI chatbot software has made waves by creating convincingly human speech and text—could it transform communications in the arts?

Digital experts in the cultural field—Alec Ward, Adam Koszary and Chris Unitt—share their predictions for platforms this year

With the platform's new owner firing moderators, some artists are hoping for an end to censorship while others fear discrimination

More than a million users have left Twitter since business magnate took over the platform

The "Insta' gratification" column will now explore the full spectrum of social media and its uses in the art world

Campaign demands that Meta stop tinkering and start listening to creators

New BeReal app that captures the good, the bad and the ugly could be an industry tonic

As attacks on accounts surge, be careful what you click on

The photo app is keen on muscling in on the NFT world, but crypto creatives aren't convinced that it is the right platform

On Monday, Moscow branded the Meta company an "extremist organisation", effectively criminalising the use of Instagram and Facebook in the country

Social media site may allow users to reorder the images they post, but does it mess with the whole idea of Instagram?

Meta—the owner of Instagram—is being investigated for knowing that its platforms negatively effect the mental health of its users, but doing little about it

Did art dealer Kenny Schachter's predictions for the app hold true?

The Yours to Make initiative includes an installation at London’s Saatchi Gallery created by digital artist and curator Zaiba Jabbar using Reels