Insta’ gratification

Insta’ gratification is a monthly blog by Aimee Dawson, our Live Editor. Looking at how the art world and social media collide, each article tackles a topic around the innovations and challenges that spring up when art enters the digital world.

Millennialgram: is Instagram's new $390m campaign enough to lure Gen Z crowds away from TikTok?

The Yours to Make initiative includes an installation at London’s Saatchi Gallery created by digital artist and curator Zaiba Jabbar using Reels

15 seconds of art: Brazil's Instituto Inhotim embraces Instagram

Art space in Belo Horizonte found an innovative way to engage with its audience during the pandemic—and now it's here to stay

Instagram’s new sensitive content controls: what they could mean for the art world

The photo-sharing app has introduced new opt-out filters that censor the images they see—but most people don't even know they exist

What happens when Instagram sponsors a mega museum?

Instagram is sponsoring the Metropolitan Museum of Art's Met Gala for the first time this year. Could this be a marriage made in heaven?

How a crypto and digital art fair is using Instagram to show—and sell—works

CADAF has opened its second online edition but the social media app—paired with QR codes and AR filters—is helping the fair to physically interact with visitors in Paris

Can Instagram bring the big auction houses into the digital age?

Christie's and Sotheby's are starting to embrace what the social media platform has to offer

How New York’s MoMA became the world’s most-followed museum on social media

Rob Baker, the director of marketing and creative strategy at the Museum of Modern Art, shares his secrets to Instagram success

Who needs a gallery space? Meet the people creating Instagram-only exhibitions

As physical spaces remain shut and audiences head online, Freeze Magazine and Guts Gallery explain how shows on social media could be the way forward

Got space, need art: how Instagram helps art advisers during the pandemic

The hashtag #findartthatfits, an initiative of Woolwich Contemporary Print Fair, is part of an art advisory campaign to assist prospective buyers

Gram today, gone tomorrow? Kenny Schachter predicts Instagram's future in 2021

The avid Instagram user and art world oracle forecasts the fortunes of the art world's favourite app

The top five Instagram posts that capture the art world in 2020

As we have all been staying at home more this year our screen time has sky rocketed—and the Instagram feeds have never been busier

a blog by Aimee Dawson

Auctions, pledges and DMs: creative ways to buy and sell art on Instagram

Alternative sales models are springing up on the social media platform

Instagram turns ten: how the world's favourite photo app disrupted the art market

Dubbed "the world's new big art dealer" the platform is often used to spark interest in sales and helps artists and galleries to grow international brands

Secret censorship: what is behind Instagram’s ‘shadowban’ and how can artists fix it?

Everything creatives need to know about the social media platform's so-called "shadowbanning", from how to spot it to how to stop it

From self-censorship to activism: artists react to Instagram’s ban on ‘offensive’ art

An online show by gallery 42 Social Club provides invaluable information on the social media platform's draconian filters

Social media crack-down: how Instagram ‘protects’ us from art

As the art world's use of online platforms increases, so does frustration around its draconian censorship of creative images

Go live and thrive: tips for the art world when livestreaming on Instagram

We speak to livestream novice Denia Kazakou, the founder of RedD Gallery, to get some beginners’ advice

An Instagram masterclass from the man behind the Louvre’s eight million social media followers

We caught up with the Paris institution's head of digital communications, Niko Melissano, to get his advice on creating a mega-museum Instagram presence

Augmented reality: the artists and museums pushing the limits of technology through Instagram

Sketch London's app that brings to life David Shrigley's prints is the latest in a string of developments from institutions like the New Museum and the Tate

Instagram residencies: the artists moving into museums' digital spare rooms

As the Musée d’Orsay in Paris appoints an Instagram-artist-in-residence, we look at the growing trend in museums for social media takeovers and collaborations

Five steps to the perfect arty Instagram in 2020

Here are our top tips to help you gain—and keep—new followers in the new year

Instagram trials the removal of its 'like' button—here is what it means for avid users

The social media platform wants to "depressurise" the platform but the decision could cost creative influencers and artists dearly

Don’t make a hash(tag) of it: how to—and how not to—use hashtags on Instagram

We look at some of the best trending art campaigns by museums and those that have been a flop, plus how artists use them

Is ‘Instagrammable’ art world praise or the ultimate insult?

Olafur Eliasson's show at London’s Tate Modern is the latest in an increasingly long line of exhibitions whose main take-away seems to be the perfect selfie