Millennials
Trade Secretscomment
'Gatherings are taboo in the Covid-19 world, so where does that leave experiential art?'
New venture Superblue aims to attract younger audiences by selling tickets for immersive events, but its model is at odds with a socially distanced society
Art marketcomment
Millennials—monsters, or saviours of the art market?
What do young collectors want, what do they buy, and, as they become richer, will they add rocket fuel to the art market—or blow it up entirely?