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Trump the Loser, according to Kruger

The Art Newspaper
31 October 2016
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The cover image emblazoned across New York magazine's election special issue, out this week, is a typically scorching work from the US artist Barbara Kruger who is known for her pithy, poetic text pieces that can cut to the quick. The word “Loser” is outlined in Kruger’s unique font (and red background) across the Presidential candidate’s striking teeth, mouth and wrinkles. The editor-in-chief, Adam Moss, says that his team “were drawn to [the image], in part, for the three ways in which it could be interpreted: as Trump speaking (single word epithets being his specialty); as a description of Trump; and as a call on the election result.” In the bottom left-hand corner, there is extra text stating: “And what he’s already won.” Moss explains why the front page resonates further, adding: “Trump has already changed America, not much for the better. Which adds a fourth meaning: in that sense we are all losers too.”

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