Now deep into the era of post-Internet art, we stand on the precipice of yet another major new development for online culture. Adding to the art world’s reputation as a self-obsessed bubble, it will soon be able to distinguish itself from the rest of the world wide web with a new domain: .ART. Branded as an online “neighbourhood” for the arts, .ART is due to be launched by UK Creative Ideas Limited later this year. To join the .ART bandwagon, visit http://dotart.domains/.