Eminent curators, collectors and critics are being forced underground at Frieze London, courtesy of the artist Jeremy Herbert, whose Frieze Projects piece—a claustrophobic chamber that burrows down deep into the earth—is proving popular (FL, P5). “I love the idea of digging underneath the park—that you go down into something and you don’t know what you’re going to find there,” Herbert says.
High-profile figures are lapping up this descent into the fair’s underbelly. Sheena Wagstaff, the chairman of the Metropolitan Museum of Art’s modern and contemporary department, came out the other end proclaiming: “I love it, it’s a case of reality bites!” But the biggest fan of the subterranean installation, is Gregor Muir, the director of London’s ICA, who ventured down below at least three times, coming up for air with a beaming face reflecting his delight at this furtive foray into the bowels of the art world