Subscribe
Search
ePaper
Newsletters
Subscribe
ePaper
Newsletters
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Technology
Adventures with Van Gogh
Art market
Museums & heritage
Exhibitions
Books
Podcasts
Columns
Technology
Adventures with Van Gogh
Search
Sponsorship
archive

US company mergers may result in sponsorship shrinkage

Standing out from the crowd with art sponsorship becomes unnecessary, as more and more of America's biggest corporations unify

The Art Newspaper
1 February 1999
Share

According to the Economist, in 1998 worldwide mergers worth $26.2 trillion took place, compared to $23.9 trillion in 1996. In the US alone, there were 12,000 mergers, among them some of the country’s biggest art patrons, such as Bell Atlantic, AT&T and Citicorp. This may lead to a reduction in arts sponsorship, since corporate giving is largely to promote an individual company’s image. According to Giving USA, corporations gave $8.2 billion to nonprofit bodies in 1997, which, when contributions to religious institutions were discounted, represented 12% of all giving in the US.

Originally appeared in The Art Newspaper as "Mergers may shrink sponsorship"

SponsorshipFundingCorporate sponsorsNew YorkUSAMuseums
Share
Subscribe to The Art Newspaper’s digital newsletter for your daily digest of essential news, views and analysis from the international art world delivered directly to your inbox.
Newsletter sign-up
Information
About
Contact
Cookie policy
Data protection
Privacy policy
Frequently Asked Questions
Subscription T&Cs
Terms and conditions
Advertise
Sister Papers
Sponsorship policy
Follow us
Facebook
Instagram
YouTube
LinkedIn
© The Art Newspaper