A very useful and clearly presented book has recently been published on how to go about obtaining sponsorship for arts organisations. It has a real do's and dont's approach, citing specific examples of arts bodies and businesses for whom sponsorship has worked well. It details specific case studies (such as the London Mozart Players and the London Herb and Spice Company) and sets out a model sponsorship agreement.
David Fishel "The Arts Sponsorship Handbook" (Director of Social Change, London, 1993) 128 pp. £7.50
Originally appeared in The Art Newspaper as 'How to get arts sponsorship: a useful guide'